These scents are so genius, the industry’s best experts call them “life-changing”
. “If you look at his body of work, you see a mixture of sophistication and complexity, but also, what I see is a complete lack of pretension,” says James. It’s clear the Firmenich principal perfumer takes joy in what he makes, she adds. Yong echoes that sentiment: “When I see that a fragrance was made by Frank Voelkl, I can anticipate that it will be translucently pretty, universally wearable, and well balanced.
As for the man synonymous with nearly every current buzzy fragrance, Voelkl is most transfixed by a somewhat recent creation: 2006’s Terre d’Hermès, created by Jean-Claude Ellena. “This scent is unique and memorable in an innovative and timeless way,” says Voelkl. “It has a clear message and expression of feeling grounded, which makes it comfortable to wear,” he adds. “I admire Jean-Claude Ellena as a creator and the addictive simplicity he captured in this scent.”D.S.
But the original Polo in the simplistic green bottle is not just a sensory success, it’s equally a marketing behemoth. “Ralph Lauren invented what we think of as American menswear—with pseudo-British hunting campaigns on epic estates for the modern American man,” says Moltz. The Polo fragrance further bolstered this imagery with a scent that continuously reveals new facets of tweed-toting, hound-owning nobility.
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