166.3 million consumers are expected to shop this weekend, breaking 2019’s record of 165.3 million shoppers.
Even with inflation and most retailers now closed on Thanksgiving itself, the upcoming holiday weekend is expected to garner more shoppers than before the pandemic.
Black Friday remains the overwhelming top day for shopping, drawing 114.9 million consumers. Thanksgiving itself is expected only to have 32.9 million. Cyber Monday is also not expected to be the draw it once was. In 2019, Cyber Monday drew 68.7 million customers. This year, it’s expected to garner 63.9 million.
“While there is much speculation about inflation’s impact on consumer behavior, our data tells us that this Thanksgiving holiday weekend will see robust store traffic with a record number of shoppers taking advantage of value pricing,” NRF President and CEO Matthew Shay said. “We are optimistic that retail sales will remain strong in the weeks ahead, and retailers are ready to meet consumers however they want to shop with great products at prices they want to pay.
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