Texas Tech athletes reported earnings of $7,870,700 in Name, Image and Likeness deals in the first two years it was allowed, according to information obtained...
and wide receiver Jerand Bradley drew headlines when they partnered with NIL Leaderboard for a NIL deal worth six figures, reportedly.“Just being able to get paid for playing, it’s amazing honestly,” said Bradley, who played at Plano John Paul II and DeSoto. “It’s a blessing because we work so hard every day.”Texas’s newest NIL bill, HB 2804
, went into effect on July1. There are multiple changes. It essentially allow colleges — and potentially private institutions, based on the interpretation of the bill’s text — to interact with collectives and other third-party entities. The bill also seemingly undermined the NCAA’s reach, saying that no athletic conference or group can prohibit Texas colleges from participating in sports or penalize them for engaging in activities the new law authorizes.
But also tucked into the bill was a clause excluding NIL deals with Texas schools from public record. In the meantime, however, we have a better idea of what the NIL landscape looks like at multiple Texas schools through the first two years of the NIL era.
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