Texas-based gas station chain Buc-ee's is capitalizing on a spelling error that went viral over the summer by selling T-shirts emblazoned with a made-up word.
Over the summer, the quirky and beloved brand went viral after commuters spotted a billboard advertising a Buc-ee's location in Temple with the words"You had me at Hodwy,"
Rather than apologizing for the typo, Buc-ee's leaned in, turning the blunder into a source of profits. To that end, it's now selling"Hodwy" T-shirts.on by Lufkin-based radio station KICKS 105 and were spotted for sale at the Buc-ee's location in Madisonville, north of Houston. A dictionary-style definition printed on the gray T-shirt humorously explains that"Hodwy" — that's pronounced"hodd'we," by the way — is just the Texas way to say"how did we." The writeup compares the term to phrases including"fixin' to" and"jeet yet."Buc-ee's officials were unavailable for immediate comment on whether the shirts are currently for sale at the New Braunfels location, which is the chain's closest to San Antonio.
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