The Sulphur Springs author has become an obsession of a new kind of literary community: #BookTok.
, the U.S. print book market was up 9% compared to 2020. #BookTok has helped authors sell 20 million printed books in 2021 and sales, so far this year, are up another 50%, according to NPD Bookscan.Barnes & Noble, an icon in the book retailer industry, teamed with TikTok to launch a summer reading campaign called #BookTokChallenge to encourage people to post about books they’re reading and to cross-pollinate readers.
“Just because of #BookTok ... it’s become a phenomenon the past four months,” Feather said. “We have seven to eight women, ages 15 to 24, coming in and wanting her books every day.” “It’s affected what books I’ve read,” she said. “It’s fun to see what everybody’s reading. It kind of shows all the different readers of the world.”
Again, Hoover’s work hits a sweet spot: Adult Fiction led the growth of sales in 2021, up 25% from the previous year, and Young Adult had its best year with sales quadrupling compared to 2004 data.
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