The state is launching a new data privacy and security initiative that will create a team focused on enforcing Texas privacy laws.
launched a major data privacy and security initiative Tuesday, establishing a team that will focus on enforcing Texas privacy laws.
The initiative will ensure companies respect Texans’ privacy rights and safeguard their personal data, according to Paxton’s office. “Any entity abusing or exploiting Texans’ sensitive data will be met with the full force of the law. Companies that collect and sell data in an unauthorized manner, harm consumers financially, or use artificial intelligence irresponsibly present risks to our citizens that we take very seriously,” Paxton said in a Tuesday statement., Facebook’s parent company, for allegedly using unauthorized biometric data.
Paxton’s office said Tuesday the new data privacy team will focus on enforcing Texas’ privacy protection laws like the, which was approved last year. The new law requires all businesses to obtain users’ consent before processing their sensitive personal data. The law also allows Texans to access any data a company has about them, delete it or ask the company to stop collecting it for targeted advertising or to sell it.
The new team will also seek to enforce other state laws related to biometric identifiers and deceptive practices as well as federal child online safety and health privacy laws.
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