The U.S. Olympic and Paralympic Committee has launched a new project titled “Team USA Creators” to capture behind-the-scenes content at the Paralympics. Ten total athletes and influencers were selected to attend the event, have fun and raise disability visibility.
Chuck Aoki from the U.S. carries the ball during the U.S. vs Japan wheelchair rugby preliminary match during the Paralympic Games in Paris on Friday, Aug. 30, 2024. Wheelchair rugby player Chuck Aoki is the only athlete competing and creating at these games. PARIS — Hands in the air, ecstatic look on his face, seated comfortably in a typical airplane seat, Chuck Aoki stares right into the TV in front of him only to see himself staring back.
“We saw such cool things with influencers, art, music and fashion at the Olympics, and I think we’re just trying to get the Paralympics to reflect that as well,” said Aravich. Each creator has individual objectives for the content they want to produce, but the overarching goal for all is to spotlight disability visibility.
“I think the exposure is becoming greater for the Paralympics, but obviously it didn’t have the same air-time in the past as the Olympics,” said Conover. “With the power of social media and everything to really add to that it’s going to be great.”
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