Humankind's founder and chief executive officer criticized Target for playing things 'safe' with Pride.
A year after Target pulled Humankind’s inclusive swimwear from its shelves, the brand’s founder and chief executive officer Haily Marzullo is disappointed about the chain’s scaled-back plans forTypically held throughout the month of June, Pride commemorates and celebrates lesbian, gay, bisexual, and transgender pride and the LGBTQIA+ community at large.
Humankind’s manufacturing partner informed Marzullo that Target would not be carrying the brand’s swimwear for Pride, according to Marzullo. She claimed to have had “dozens of phone calls and emails” with Target’s “highest leadership talking about future years. There was no way to change what this year was going to be because you need to order by August-September to get things in time for Pride. But they were working on something bigger. They wanted a year-round assortment,” she said.
Having had a partnership with Target the past few years, Marzullo said she has known for the last eight months that Humankind would not be featured in Target’s Pride assortment and that the overall assortment would be a lot smaller. “I’m pretty disappointed about that but I can’t really do very much about that.
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