Tamar Avnet, Ph.D., is Professor of Marketing, Associate Dean of Sy Syms School of Business, and Director of Sy Syms Graduate programs.
is Professor of Marketing, Associate Dean of Sy Syms School of Business, and Director of Sy Syms Graduate programs. She joined the faculty in 2006.
Prior to joining SSSB, she was an Assistant Professor of Marketing at Rotman Business School at the University of Toronto. She taught at the MBA program at Rotman Business School as well as at Columbia University Business School. She is currently teaching in both the graduate and undergraduate programs at YU. She has a Bachelor's degree in Economics and a Master's of Science in Industrial Organization from the Institute of Technology in Israel and a Ph.
D. in Marketing from Columbia University Business School. She loves animals, has a cat named Berry , likes to cook and exercise in her spare time, as well as biking and hiking. Dr. Avnet’s business expertise and consulting activities are in the areas of marketing strategy and management, branding strategy, consumer psychology, and the psychology of decision making. In 2011 she developed a new theory, along with her colleague Anne-Laure Sellier, titled Scheduling Style.
The theory explores how the way individuals schedule their daily tasks can have a profound effect on how they handle and experience life in general. She and her co-author have published three academic articles on this topic More recent research has shown that how people schedule their tasks can also affect eating and dieting habits, such as eating fresh produce versus frozen and counting calories versus eating healthy.
In addition to the Scheduling Style line of research, Dr. Avnet investigates how consumers use and rely on their feelings and emotions when making a product choice or a purchase decision. Her research appeared in many leading academic journals in marketing, management, and psychology, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Experimental Social Psychology, Organizational Behavior and Human Decision Processes,Your phone doesn’t just tell time—it shapes how you live it.
Constant digital cues may be turning you into a “clock person,” subtly shifting your focus and control. Do you live by the clock or by your inner rhythm? Your sense of time shapes nostalgia, control, and why you’re drawn to the things you buy. Do things seem random and chaotic in your life?
You might be giving too much power to the clock. Time to ditch it and breathe. Do all people donate to charities because they want to make a difference? Some prefer charities that run an efficient organization rather than an impactful one.
Reflecting on positive memories reduces stress, but does it come naturally to everyone? How you manage your daily tasks might have something to do with it. Reflecting on positive memories reduces stress, but does it come naturally to everyone? How you manage your daily tasks might have something to do with it.
The pandemic created chaos in our personal lives. People turn to the clock to gain back that control. Ironically, research shows that this actually causes a decrease in control. The pandemic created chaos in our personal lives.
People turn to the clock to gain back that control. Ironically, research shows that this actually causes a decrease in control. People spend hundreds of dollars a year on diet and exercise programs just to abandon them without success. Here's how to find what works for you.
People spend hundreds of dollars a year on diet and exercise programs just to abandon them without success. Here's how to find what works for you. Here's how to understand the fascination with play-by-play TikTok videos of a person's daily routine as a reflection of our society feeling lost and not in control in these difficult times.
Here's how to understand the fascination with play-by-play TikTok videos of a person's daily routine as a reflection of our society feeling lost and not in control in these difficult times. Is applying to college stressful? Do you feel like time is running out? Here are a few ways to make the application process easier and more efficient.
Is applying to college stressful? Do you feel like time is running out? Here are a few ways to make the application process easier and more efficient. The need for parents to constantly make sure kids are on time can be frustrating.
Here are a few tips to make life more manageable. The need for parents to constantly make sure kids are on time can be frustrating. Here are a few tips to make life more manageable. Self Tests are all about you.
Are you outgoing or introverted? Are you a narcissist? Does perfectionism hold you back? Find out the answers to these questions and more with Psychology Today.
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