North Carolina is one of a handful of tightly contested states that could determine this year's presidential election. Democrats are outpacing Republicans on advertising spending in North Carolina, hoping to make up for Joe Biden's losing the state in 2020.
Democratic candidates Rep. Don Davis and state Rep. Terence Everitt listen to speakers at the Granville County Democratic Party fundraiser in Oxford, N.C., while standing among other attendees on Friday, May 10, 2024. The candidates told guests that Granville County could have serious implications on the outcome of the 2024 election. Liz Purvis, the Granville County Democratic Party chair, introduces the slate of candidates present at the party’s fundraiser in Oxford, N.C.
Both Democrats and Republicans hope face-to-face contact will help them make their case. In places like Granville County, a swing county tucked between the Raleigh-Durham area and the Virginia state line, that has already begun. That gap widens even further when looking ahead to the fall. For reserved ad slots between June 8 and Election Day, Democrats have spent more than $5.6 million so far, compared with $25,000 reserved by one Republican political action committee. Those reservations are subject to change as races come into focus.
Previous election results show that appealing to North Carolina’s rural voters may be easier for Republican Trump than for Democrat Biden.
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