Eighteen months after announcing it would remove a racial slur from its name, the Lake Tahoe resort locals often call 'the Death Star' is now 'Everline Resort.'
The revamped Everline Resort & Spa logo does away with the resort’s old mountainscape logo, switching to a geometric and more current mountain profile. The resort describes the new branding as “artwork [that] evokes the resort as a gateway to natural wonder” and makes “Everline an extension of the environmental experience that stands out by blending into its natural surroundings.
Though “Everline Resort” likely rolls off the tongue a bit better than the resort’s former name, locals and visitors alike may just keep using its galactic nickname: the “Death Star.” While Everline Resort is likely more luxurious than the Death Star, which lacked both a mountain-view pool deck and on-site destination spa, the two do look suspiciously alike, especially when the sun reflects off the building’s black panels as viewed from nearby Palisades Resort.
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