Taco Bell had petitioned the U.S. Patent and Trademark Office earlier this year, seeking to cancel the trademark.
Gregory's Restaurant & Bar's sign on Oct. 24, 2023, proclaiming that it's "home of the original Taco Tues & Thur." The Somers Point, N.J., restaurant held the trademark.The fast-food giant, with $2 billion in annual sales, filed a petition in May with the U.S.
Gregory said he realized that the trademark was hard to defend. “I was up in Maine at my hunting lodge and I stopped into a little country store and there was a sign handwritten in Magic Marker, ‘Don’t forget it’s Taco Tuesday,’” Gregory said, chuckling. Gregory declined to describe the legal maneuvers, only to call Taco Bell “friendly competitors.”
To celebrate, the chain also promised free Nacho Cheese Doritos Locos Tacos on Nov. 21 through the Taco Bell app, no purchase necessary, at New Jersey Taco Bell locations.that it could have cost as much as $1 million to defend the trademark. He said Taco John’s would donate $40,000 to Children of Restaurant Employees, a nonprofit group.
Gregory’s registered its trademark in 1982, but did not submit evidence that it was being used. As the Patent and Trademark Office canceled the registration in 1989, Taco John’s was awarded the trademark in 49 states but not New Jersey.and Gregory’s won the rights for “Taco Tuesday” in New Jersey, while Taco John’s — whose 370 locations are mainly in the West and Midwest — had the rights for the rest of the United States.
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