Taco Bell is planning to expand its use of AI technology in drive-thrus at hundreds of their restaurants across the country by the end of the year.
A car goes through a drive thru at a Taco Bell restaurant on February 22, 2018 in Novato, California. Yum Brands, the parent company of the popular Mexican fast-food chain, said they aim to implement the technology at numerous locations in the U.S., an idea the company believes will ease workloads, reduce wait times and improve order accuracy, according to the press release.
The voice AI technology has been slowly rolled out over the past two years and has already been in use at Taco Bell locations in 13 different states. The company also opened their “Yum Brands is integrating digital and technology into all aspects of our business with exciting new capabilities, and AI is a core piece of that strategy,” said Lawrence Kim, Chief Innovation Officer at Yum Brands.
“We’re expanding and accelerating our AI capabilities like Voice AI to deliver leading-edge technologies to our franchisees and to enhance the consumer and team member experience,” Kim added.He has praised the advances that Yum Brands has seen in recent years, noting that there’s been $30 billion in sales from digital-first channels.
The integration of AI technology in drive-thrus has become a competitive trend among fast-food chains, but not all have been successful.
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