T-Mobile is launching its TV service this weekend — here's how 5G will unlock its true value:
its home TV service, TVision Home, in eight US markets on April 14 and plans to expand the service to more markets later this year.in January 2018. The service starts at $100 per month for general customers, though T-Mobile subscribers will receive a $10-per-month discount.
US consumers are increasingly ditching traditional home TV. Cord-cutting — or canceling pay-TV subscriptions in favor of internet-delivered alternatives — is becoming increasingly popular. The total number of US pay-TV subscribers droppedyear-over-year in Q4 2018, 3.4% in the same period of 2017, and 2% in Q4 2016. The shrinking pool of pay-TV subscribers means that T-Mobile will need to clearly differentiate its service from its competitors to attract subscribers.
of consumers who ditched cable cited the high costs as their reason for leaving — there's likely no incentive, especially for non-T-Mobile consumers, to sign up for the service.T-Mobile's home TV service is a play for the eventual 5G broadband package it plans to launch with Sprint.
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