Swarovski is changing its eyewear partner. The Austrian crystal-maker announced Tuesday it has inked a 10-year agreement with EssilorLuxottica for the design, manufacturing and global distribution of its sunglasses.
The Austrian company said the move reflects its ongoing commitment to the eyewear category and ambition to strengthen its luxury positioning.
“This is in-line with our ‘LUXignite’ strategy, and is a natural partnership for us, forged from a shared passion for beautiful design coupled with impeccable quality and savoir-faire,” said Alexis Nasard, chief executive officer of Swarovski.with WWD since joining the crystal house in July, Nasard pointed to joy and self-expression as key Swarovski features to further develop., touted Swarovski’s artful design and attention to detail.
In addition to its home decor, fashion accessories and eyewear collections, Swarovski has introduced ceramics by Rosenthal.
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