Crystal jewelry maker Swarovski becomes latest foreign brand to apologize in China for implying Hong Kong was an independent country.
“Never have I wanted to disrespect China’s national sovereignty and this is why I wanted to personally apologize for such inaccuracy and for any distress that it might have caused,” Donatella Versace, Versace’s chief creative officer, wrote in a signed note on Twitter.
It’s not the first time that well-known international brands have stirred controversy in China. Zara, Marriott, Gap and McDonald’s have also infuriated Chinese customers by listing China-claimed regions as separate entities. They also later apologized.In 2018, Chinese consumers at home and abroad spent $115 billion on luxury items, equal to a third of global spending, according to a report by consulting firm McKinsey.
“I bought a Coach bag once,” he said. “I won’t buy it again unless it’s something I really like, and absolutely irreplaceable by other brands.”
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