Joe Biden’s campaign swore off negative advertising the day President Donald Trump announced that he tested positive for Covid-19. But outside groups say Trump would never take down attack ads if the roles were reversed.
Joe Biden’s campaign swore off negative advertising the day President Donald Trump announced that he tested positive for Covid-19.
The hardball approach to the president as he recovers gives Biden air cover as he pulls back on negative spots, enabling him to project empathy and a reverence for norms. At the same time, it allows his supporters — who have a different calculus — to continue their no-holds-barred ad strategy against Trump. The president’s team is already seeking to leverage his battle with the coronavirus for political advantage.
“They’ve continued to attack Joe Biden on social media, on paid media, on digital advertising, using all the mechanisms of their campaign,” said Rick Wilson, co-founder of the Lincoln Project. “Unilateral disarmament is never a good idea and I’m hopeful that the Biden campaign will recognize this in the next 24 hours and get back on the ball here to make sure the playing field does not become unbalanced.
On Oct. 3, the day following the president’s hospitalization, the campaign aired just 29 spots classified as negative, a bit under 1,400 contrast spots and nearly 3,700 positive spots. The remaining trickle of ads coded as negative are likely a result of stations beingOn Monday, the first full weekday after following Trump’s hospitalization , the campaign aired 2 negative spots, 1,400 contrast spots and 7,400 positive ones.
“I think it's a safe bet that this came from the candidate,” Schwerin said. “Some of these decisions are not about what helps us win tomorrow … and if Biden thought that it was the wrong thing to be attacking his opponent while he was in the hospital, I understand that.” Chuck Rocha, a former Bernie Sanders aide who founded the pro-Biden Nuestro PAC, said he is planning to send out negative direct mail that takesHe described the theme as being: “If Donald Trump can’t take care of himself, how do we expect him to take care of America?”
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