After an already-slow spring, movie theater attendance over Memorial Day Weekend was the lowest in decades, apart from 2020.
Hollywood’s having a rough year. After a slower-than-usual spring, the film industry kicked off its summer blockbuster season by posting the lowest box office numbers for a Memorial Day Weekend in more than two decades .
There are lots of excuses – delays from six months of writers’ and actors’ strikes, lackluster star-vehicles, superhero fatigue – but as folks in the business sometimes say, “if people really don’t want to come, nothing can stop them.”As Sony Pictures Entertainment CEO Tony Vinciquerra said on a call with investors this week, “People got out of the habit of going to the theaters.”
And once the habit is broken, every week that doesn’t have a smash hit, makes it a little harder to jump-start attendance again. Because of the strikes last year, the first four months of 2024 were always expected to be slow — fewer films in the pipeline, producers waiting for kids to be out of school.
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