The publishing platform Substack is rolling out a new product called Notes for posting and sharing short-form content online that resembles Twitter.
Substack’s co-founders said this week that the lifeblood of their forthcoming service is converting their audience into paying subscribers rather than how legacy social media platforms depend on advertising where people are rewarded for holding others’ attention.
The co-founders said Substack intends to give writers greater control to shape the boundaries of their subscription universe so they can exclude trolls. Mr. McKenzie criticized Twitter in the aftermath of Elon Musk’s takeover and promoted the need for an option.
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