I’m a veteran Chicago-based consumer automotive journalist devoted to providing news, views, timely tips and reviews to help maximize your automotive investments. In addition to posting on Forbes.com, I'm a regular contributor to Carfax.com, Motor1.com, MyEV.
An old joke from grade school asks, “What do we get when all the cars on the road are painted white?” The answer, “A white car -nation.”
As if that’s not unimaginative enough, the study reports that so-called “grayscale colors” that all but fade into a crowded parking lot now account for 80% of all vehicles, compared to 60.3% in 2004. What about actual colors? The study indicates that brighter hues have plummeted in popularity by nearly half over the last 20 years, despite automakers’ continuing to offer a full range of paint treatments. Shades of gold, purple, brown and beige have each become 80% or more less prevalent during that span, with gold and purple each able to muster just 0.1% of the market last year.“Colorful cars appear to be an endangered species,” says, iSeeCars’ Executive Analyst Karl Brauer.
The aforementioned non-colors tend to dominate each individual vehicle segment, with even red-hot sports cars eschewing bright colors for monochromatic treatments, which now account for nearly 60 percent of all performance cars sold. The leader here is grey , followed by white and black , with red the first bona fide hue at 14.3%, though that represents a 35.1% drop over the last 20 years. While green accounts for just 3.
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