'The term “woke” and the terminology woke masterminds use are intentionally vague. Woke ideologues are cunning, using hard-to-define, feel-good, ever-changing expressions to manipulate the public and capitalize on heightened emotions.' -Teresa Mull
, “The Florida governor slips up in his ‘anti-woke’ quest.” Far from being a “slip-up,” however, DeSantis’s observation identifies a key tenet of wokeness and a reason the movement has been so effective.The term “woke” and the terminology woke masterminds use are intentionally vague. Woke ideologues are cunning, using hard-to-define, feel-good, ever-changing expressions to manipulate the public and capitalize on heightened emotions.
In fact, Dave, a small-town diner owner I interview in the book, expressed in words what many furrowed brows and thoughtfulimplied in response to my question: “I’m not sure what it is,” Diner Dave said, “but I know it’s bad.” You’ll notice how the woke like to veil their initiatives with easy-breezy abbreviations, such as DEI and ESG and LGBT, that flow off the tongue effortlessly and easily work their way into everyday language. And herein lies the essence of “what wokeness is”: It’s a sociopolitical ideology characterized by the manipulation of noble goals by tyrannical left-wing zealots for the purpose of controlling and destroying American society.
The truth is, though, these woke concepts amount to mere slogans that disguise a much more sinister agenda, and many people, having not paused to consider the consequences of wokeness, are understandably taken in by the movement's powerful rhetoric and embrace it for fear of being labeled “racist,” “homophobic,” “privileged,” orWokeness reminds me of a billboard advertising a “FREE KING-SIZED MATTRESS!!!” Millions of people drive by the sign every day and take it at face value.
The woke mob is counting on few people taking the time to read the fine print and decipher what exactly woke — or DEI or ESG, etc. — means. Spoiler alert: It’s more than cheery rainbow flags and feel-good affirmative action diversity. Wokeness, plain and simple, is radical liberalism intent on evil.
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