Firm founded by Dragons' Den star Steven Bartlett to sell for £7.7m
Dragons' Den star Steven Bartlett founded Social Chain in 2014 but stepped down as its CEO in 2020
Brave Bison, the social and digital media group, announced that it had a struck a deal to buy the company.He stepped down as CEO of Social Chain in 2020 and it is not known whether he retained a stake in the company and would benefit from any future sale. Social Chain works with names like Amazon, TikTok and Apple Beats to create social media advertising campaigns and perform influencer marketing services.'Huge potential for growth'Brave Bison stated it would pay an initial £7.7m, but this could increase if Social Chain met certain earning targets. The new buyer believes the acquisition of Social Chain will increase revenues from social media advertising to £15m for the year.
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