The banana leather innovators were awarded $1 million, and reveal they are already in talks with luxury brands to develop products.
Stella McCartney
While the first round of the material worked for hard leather goods, they have developed a form that will work on soft leather goods. That advancement now has them in talks with two major luxury brands and one major French conglomerate, though they kept the names under wraps. “The only way you can really make a difference, you have to show the business of fashion that you have a healthy business alternative,” McCartney told the rapt audience in a fireside chat. Providing alternative materials “attracts a great generation of consumer, younger and cooler and out-of-the-box-thinkers,” she added.
McCartney also gave advice to the students. “It’s important that you truly believe in what you’re about to embark upon. For me, personally, having a real commitment, a core belief system in why I do what I do and having a reason that just goes beyond something kind of meaningless,” she said. “Really believe in your mission — and fight like hell.”topic each year. Even if everyone is not into “fashion,” everyone wears clothes.
“Not all of them have a fashion background, but they have the creativity, the heart and soul, and the drive to make a difference,” she added of the presenting projects. There were also judges from the finance and funding world, including executives from the World Bank’s International Finance Corporation, along with venture capitalists.
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