Stella McCartney uses Impact Report 2021 as a platform to call out the fashion brand's shortcomings, tout its progress and unveil more changes aimed at fighting the climate and biodiversity crises facing the planet.
“I am incredibly proud of the actions we have taken, the positive changes we have implemented and the innovations we are currently supporting, but there is so much more we can do. And we will,” said McCartney, who began drawing up similar accounts a decade ago when her company was part-owned by Kering.
Ltd., which now counts LVMH Moët Hennessy Louis Vuitton as a minority partner and has used a new, bespoke methodology developed by PwC to calculate its environmental impact.The report also sheds light on the fashion industry as a whole and the economies that can be made if brands are willing to invest money, and work, in improving the way they source, design and manufacture.
“We are continually assessing ways to reduce our product footprint, such as restrictions on animal fiber usage in collections, encouraging recycled animal fibers where possible, and implementing internal sourcing policies to encourage regeneratively-farmed materials,” the report said., animal fibers generate the highest percentage of greenhouse gas emissions, followed by faux leathers at 8.4 percent, and plant fibers at 5.9 percent. The lowest-impact materials are rubber, wood and paper.
McCartney said the “mushroom handbag” marked a milestone in her longstanding relationship with the California-basedIn past years, she has worked with manufacturers and suppliers to create biodegradable fur coats from plant-based materials such as corn and to craft eco-friendly stretch denim made with mushroom and seaweed dyes.
According to the report, Stella McCartney’s U.K. stores and offices already run on 100 percent renewable energy, while store, office and window lighting is switched off from 10 p.m. daily to further reduce consumption. The report touts the importance of the circular economy, saying that Stella McCartney will do everything it can to prevent garments, offcuts and unused fabrics from ending up as waste.
Like many others, McCartney’s business ran into trouble in 2020 during the pandemic, with international travel and tourism grinding to a halt, brick-and-mortar stores shutting, and expenses piling up.
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