Starbucks is ringing in 2023 with a new cold brew coffee and the launch of its winter menu.
Why it matters:
Cold coffee has been a hot seller for the Seattle-based company — with two out of three customers purchasing cold coffee, officials said duringCold brew coffee is one of the company's fastest-growing segments with a 30% compound annual growth rate over the last two years, the company said.Starting Tuesday, the Pistachio Cream Cold Brew joins the returning Pistachio Latte and Red Velvet Loaf on the winter menu.
The handcrafted beverage has a base of Starbucks Cold Brew sweetened with vanilla syrup and is topped with "pistachio cream cold foam and salted brown buttery sprinkles," the company said.
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