The seasonal drink that made pumpkin spice a star is marking two decades in the world. And unlike the autumn days it celebrates, there seems to be no chill in customer demand.
A Pumpkin Spice Latte drink rests on a table at a Starbucks in New York on Thursday, Aug. 24, 2023.
For better — and, some might say, for worse — the phenomenon has moved beyond coffee shops and groceries and into the larger world. Great Wolf Lodge is featuring a Pumpkin Spice Suite at five of its resorts this fall, decked out with potpourri, pumpkin throw pillows and bottomless pumpkin spice lattes.It has also spawned a vocal group of detractors — and become an easy target for parodies. Comedian John Oliver once called pumpkin spice lattes “the coffee that tastes like a candle.
Starbucks tested the Pumpkin Spice Latte in 100 stores in Washington, D.C., and Vancouver, British Columbia, that fall. The company quickly realized it had a winner and rolled it out across the United States and Canada the following fall. And in 2015, a watershed: The company added real pumpkin to the recipe.
“It’s part of getting into the season,” he says. “It’s almost like a ritual, even if you’re just waiting in the drive-thru.”Jason Fischer, an assistant professor at Johns Hopkins University who studies human perception through sight, sound and smell, says odor and flavor have a more direct route than other senses to the area of the brain that processes memories.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Starbucks' Pumpkin Spice Latte Returns—See the Full Fall Menu Including a Pumpkin Espresso MartiniThe Starbucks Pumpkin Spice Latte (PSL) is back for its 20th year on Aug. 24
Read more »
Starbucks' pumpkin spice latte turns 20, beloved by millions and despised by someThe seasonal drink that made pumpkin spice a star is marking two decades in the world. And unlike the autumn days it celebrates, there seems to be no chill in customer demand.
Read more »
Starbucks' pumpkin spice latte turns 20, beloved by millions and despised by someThe seasonal drink that made pumpkin spice a star is marking two decades in the world.
Read more »
Starbucks' Pumpkin Spice Latte turns 20, beloved by millions and despised by someThe seasonal drink that made pumpkin spice a star is turning 20. And unlike the autumn days it celebrates, there seems to be no chill in customer demand.v
Read more »
Starbucks’ Pumpkin Spice Latte turns 20, beloved by millions and despised by someThe seasonal drink that made pumpkin spice a star is turning 20. And unlike the autumn days it celebrates, there seems to be no chill in customer demand.
Read more »
Starbucks Pumpkin Spice Latte returns to stores on ThursdayStarbucks is celebrating the 20-year anniversary of the Pumpkin Spice Latte.
Read more »