Starbucks is the latest company to say it will pause social media ads after a campaign led by civil rights organizations called for an ad boycott of Facebook, saying it doesn’t do enough to stop racist and violent content.
FILE - In this Thursday, June 4, 2020 file photo, a woman looks at the plywood covering the windows of a Starbucks store in downtown Naperville, Ill., as Naperville residents used hearts to post messages in support of the Black Lives Matter movement. Starbucks is the latest company to say it will pause social-media ads after a campaign led by civil-rights organizations called for an ad boycott of Facebook, saying it doesn't do enough to stop racist and violent content.
The coffee chain's announcement follows statements from Unilever, the European consumer-goods giant behind Ben & Jerry's ice cream and Dove soap; Coca-Cola; cellphone company Verizon and outdoors companies like Patagonia, Eddie Bauer and REI; film company Magnolia Pictures; jeans maker Levi's and dozens of smaller companies. Some of the companies will pause ads just on Facebook, while others will refrain from advertising more broadly on social media.
“Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good,” said Everson, vice president of Facebook’s global business group.
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