Starbucks, Coca-Cola and Levi's have become the latest big brands to publicly join a growing Facebook ad boycott at the urging of the NAACP and other civil rights organizations.
Facebook CEO Mark Zuckerberg responded -- after Unilever's announcement sent the company's stock falling by more than 8% on Friday -- with a series of updates including banning ads that claim people from a specific race are a threat to the safety of others, labeling"newsworthy" posts such as speeches from politicians and more.Jim Mone/AP, FILE
"Businesses did something incredible last week: they got Facebook's attention," the Stop Hate for Profit Coalition wrote in anon their website Monday."Many businesses told us how they had been ignored when asking Facebook for changes. The nonprofit partners in the Stop Hate for Profit coalition felt the same way."
Specifically, the organizers say that Facebook applying its hate policy to ads does not go far enough to combat hate in groups and posts and raised concerns that posts from someone"newsworthy" that call for violence"will be labeled -- but they will still be allowed despite the clear harm that they may pose.", however, that the company is committed to removing content that"incites violence" or surpasses voting,"no matter where it comes from.
A sign with the Facebook "like" symbol is posted outside of Facebook headquarters on April 5, 2018, in Menlo Park, Calif.A Facebook spokesperson also responded to the allegations in a statement Monday, noting that the company finds a vast majority of hate speech before it is even reported.
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