Starbucks adds olive oil in coffee, CEO calls it a 'market maker'

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Starbucks adds olive oil in coffee, CEO calls it a 'market maker'
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Starbucks released a new line of olive oil-infused coffee drinks across the company's 25 Italy locations. The company plans for the U.S. to get a taste of the new drinks this spring.

of tightening consumer demand. The “Oleato,” which is named after the Italian word for “with oil,” will come to the U.S. this spring, starting in California.

Schultz is launching the new coffee line ahead of his April departure as interim CEO. Incoming chief executive Laxman Narasimhan, though Schultz, 69, will maintain his board seat and act as an ambassador for the Oleato brand. Starbucks’ olive oil coffee comes as the company continues to navigate a tough macro environment, though Schultz has maintained optimism. He noted that the company has added roughly $40 billion to its market cap since he started as interim CEO.

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