Anthony Edwards and Grant Hill reprise a classic spot for the reintroduction of Obey Your Thirst. Remember, if you wanna ball like a pro, practice. If you want a refreshing drink? Obey Your Thirst. Sprite.
The Coca-Cola Company has decided to bring back one of the most iconic campaigns from the '90s as Sprite has relaunched 'Obey Your Thirst.' The team has launched a new set of spots playing off the original ads from 30 years ago, featuring Anthony Edwards from the Minnesota Timberwolves as the primary athlete for the run. Plus a redesign of the can featuring the slogan, as you can see here.
Paying tribute to the original campaign, Anthony Edwards will recreate Grant Hill's 1994 spot, alongside Hill himself, humorously nodding to the anti-advertising ethos that famously made Sprite a counter-culture cultural brand. Sha'Carri Richardson will appear in a new spot that reinterprets Obey Your Thirst for today's generation, showcasing how she stays true to herself and defies societal expectations, with a special cameo from her mother and grandmother.
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