OWN and SiriusXM sign renewal, and Tom Brady gets in an AI fight.
Plus, OWN and SiriusXM renew, and Tom Brady gets in an AI fight.It’s the last week of the cruelest month and sure to be an eventful one for the audio world. Spotify posted its first quarter earnings this morning, reporting that the service in April finally reached over half a billion monthly users. But first quarter revenue fell short of expectations — even though the platform’s podcast ad revenue saw a significant boost from this time last year.
SiriusXM will also hold exclusive global audio and video ad sales rights to OWN’s podcasts, continuing the company’s podcast strategy of focusing on ads and reach rather than exclusivity to a platform.last year that OWN was looking for a potential new home for its podcast shop. SiriusXM’s previous deal with OWN expired at the end of last year. A price for the new agreement wasn’t disclosed.Daniel Ek made it pretty clear that the era of big spending on podcasts is over.
Ek also teed up the idea that, now that Spotify is dominant in the podcasting world, an expensive talent deal might not actually be so pricey when you look at it on a per-user basis. “Because we’re now the largest podcasting platform, that means that we have an opportunity to amortize across a larger base,” he said. “So, relative to someone that’s smaller, we should be in a better position should we want to renew a deal.
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