Red Bull Arena in Harrison, New Jersey, will be renamed Sports Illustrated Stadium.
This marks the sports publication's first foray into stadium naming rights.The New York Red Bulls have a new stadium naming rights partner.
Effective immediately, the 20,000-capacity It marks the first stadium naming rights deal in the sports publication's history. That includes all New York Red Bulls games, Gotham FC games, international soccer games, and all concerts and events.Sports Illustrated is also adding swag for stadium-goers. Fans who attend games and events at the stadium will receive a digital Sports Illustrated fan cover to take home.
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