DraftKings ambassador involved in cryptocurrency scandal.
Sports betting content creator and social media influencer Taylor Mathis has been accused of manipulating cryptocurrency markets by inflating the price of the $TAYLOR currency and selling her own shares before the price dropped.
Due to her success, Mathis was brought on as a DraftKings ambassador. While she has removed references to DraftKings in her X and Instagram bios, she still links to the sportsbook on her TikTok account. $TAYLOR is a cryptocurrency created by fans of the betting influencer. Mathis agreed to promote the crypto in return for 2% of the total supply, which amounted to 20 million tokens. As Mathis began advertising the cryptocurrency to her followers from Oct.
This would follow a “rug pull” scheme format, where someone manipulates the market by drawing attention to a crypto to drive the price up before selling their own stakes in the market to make a profit. Mathis released a video address on her X on Saturday, directly commenting on the $TAYLOR situation. Once the coin started dropping in value and she was facing pressure from the crypto community to boost it back up.
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