Sony Honda EV venture's plan for online sales has dealers squirming
it was aiming to deliver the first of the unnamed EV by 2026, starting in the United States, and will sell them online.at selling EVs without franchised dealers is putting pressure on established automakers to overhaul their retail networks. That leaves dealers across most brands concerned about their place in the changing world and whether profits will be squeezed.
"We have a role can't replicate," said Benstock, who also is on the Acura national dealer advisory board and has spoken with Honda officials about theSome dealers questioned why Honda would even consider trying to work outside the current U.S. sales network given its national reach. Honda has about 1,100 Honda dealers and 270 Acura dealers.
"The cost of continuing to develop products along with EVs and autonomous tech and software for the next generation vehicles is proving to be quite the challenge," said Peter Hennessy, dealer principal of Atlanta-based Hennessy Automobile Companies, which includes a Honda store. Sony Honda officials promised the vehicle - to be built at one of Honda's Ohio plants - will include advanced driver-assist features and a new software system developed by Sony that offers cloud-connected services that generate recurring revenue. They were the first details on the venture's efforts since the project was launched in June.
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