For years, the industry relied on foot traffic from millions of tourists to keep their doors open. The coronavirus has forced them to find a new way.
In Sonoma Valley, home to 60,000 acres of grapes and 400 wineries, the pandemic has crushed the local business model and disrupted an 150-year-old supply chain.
Throughout the reporting process in Oregon, Sonoma, Calif., and other areas, journalists used the AT&T network and connectivity-based technology, including 5G-enabled mobile devices, to fly drones, capture streaming video, and facilitate rapid editorial collaboration and direction in the field. Even in areas with limited connectivity, journalists had access to the AT&T network to support uploads of five terabytes of photo and video footage.
Online wine sales are up 4.7 percent so far this year, according to research firm Nielsen, with “value brands,” priced between $11 to $24.99 a bottle, seeing the biggest increase.The pandemic is forcing industry changes that were resisted after other disasters, including when wildfires caused billions in damage in recent years, he says.“My goal in opening up Corner was to help my guests understand that they are a wine expert.
The company received a boost as social unrest spread throughout the country in late May, sparking campaigns encouraging people to buy from Black-owned companies. Customers posted “virtual hugs” on his new website, and a few said they specifically came to the tasting room in a show of support, he said.
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