Socked in by smog, Indian officials invest heavily — in public relations

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Socked in by smog, Indian officials invest heavily — in public relations
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The Delhi government has spent thousands making a spray to combat the horrific smog, and $2.8 million on publicizing it. But highly visible marketing campaigns have led to barely visible results.

Officials in the capital have also touted other new tools to tackle air pollution, including more than 350 anti-smog guns and 521 water sprinklers, that likewise have limited efficacy, climate experts say.

Reena Gupta, an adviser to New Delhi’s environment minister and the AAP’s think tank, said the government has not been responding to voter pressure, which she called minimal. In the case of the bio-decomposer, she argued, the government needed to spend money to educate farmers about the usefulness of the new spray.

“Moving sensors and not being able to target the really large sources [of pollution] — you are just doing cosmetic stuff,” said one of the people, a consultant whose team worked on Uttar Pradesh’s pollution strategy.

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