Snap unveiled a host of new products on Thursday, including a new gaming platform and advertising network for more revenue opportunities.
Shares of Snap popped 5% Friday morning after unveiling a host of new features meant to keep users and advertisers engaged with its platform.
The company also announced its upcoming lineup of original shows, a new augmented reality feature and the Snap Audience Network, which will sell ads that appear in third-party apps. The analysts were skeptical of Snap's ability to execute on scalable, non-intrusive ad units for mobile gaming and third party networks. They also questioned Snap's capacity to draw a large enough audience for its new original programming.
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