.SmurfsSociety is releasing a new collection of NFTs based on the beloved blue characters. tobyleah reports
Why the Smurfs? One of the draws of the intellectual property was their broad Web2 reach with “94% recognition globally.” They’re known not only in Belgium where the comics began, but also broadly across Europe, the U.S. and China, where the Smurfs are welcomed for their spirit of community and collaboration, co-founder and CMO Arthur Salkin told CoinDesk.
That spirit was a key factor that appealed to Frédéric Montagnon, another Smurfs Society co-founder who focuses on strategy for the brand. Montagnon sees the Smurfs as the ideal partner in onboarding Web2 fans to Web3 through an inclusive, welcoming community. The Smurfs pedigree as a friendly, accessible brand that focuses on caring for others was a huge draw.
“We see NFTs as creating a community that doesn’t have borders,” Romanetto told CoinDesk. “Web3 provides less hassle and all the freedom to connect with others and provide digital sovereignty, which is very important.”for 3,000 NFTs based on the Smurfs characters. While there are Smurfs avatars based on famous legacy characters like Papa Smurf, Brainy Smurf and Smurfette, the Smurfs’ Society Legendary Collection brings Web3 characters to the village like VR Smurf and Crypto Smurf.
“You can identify yourself with Smurfs,” Salkin noted, teasing that future drops would be even more inclusive in character design. Salkin lauded the work done by Daft Punk creative director, Cedric Hervet, in
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