SmileDirectClub stock rises 15% on news it will sell its aligners to orthodontists and dentists

SmileDirectClub's partnership with Align Technology expired at the end of 2019, freeing it up to market its clear aligners directly.

SmileDirectClub stock rose 15%, while shares Align Technologies fell about 2%.

David Katzman, CEO of SmileDirectClub stands with founders Jordan Katzman and Alex Fenkell as the company debuts its IPO at the Nasdaq MarketSite in New York, September 12, 2019.SmileDirectClub stock rose 15% on Monday after it announced that it will start selling its teeth-straightening products to dentists and orthodontists.

"We have seen increasing demand from the dentists and orthodontists in our network who wish to provide SmileDirectClub clear aligners to their in-office patients, and with our agreement with Align Technology now expired, we are no longer obligated to stay in the direct-to-consumer channel," said SmileDirectClub Co-Founder Alex Fenkell in a press release.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

CNBC /  🏆 12. in US

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Citigroup profit rises 15% as credit card, trading revenue jumpCitigroup Inc reported a 15% jump in fourth-quarter profit on Tuesday, driven by...
Read more »

The 15 Best Beauty Looks From The 2020 Golden GlobesAll the best hair and make-up looks from the 77th Golden Globe Awards.
Read more »

Justin Chambers Is Leaving 'Grey's Anatomy' After 15 YearsJustin Chambers Is Leaving ‘Grey’s Anatomy’ After 15 Years
Read more »

J. Kenji López-Alt's 15-Minute Creamy (Vegan) Tomato Soup Recipe on Food52Of all the clever things J. Kenji López-Alt has done in his career—the Food Lab cookbook and column at Serious Eats, the years clocked at America’s Test Kitchen and on restaurant lines—this 15-minute soup is one of his favorites, and one he makes most often. Adapted very slightly from Serious Eats.
Read more »

This 15-Minute Triceps Workout Can Be Done AnywhereRunners don’t just need strong legs to perform well. Having a strong upper body helps you maintain your posture for longer stretches of time and really kick at the end of a race.
Read more »