Electric crossover represents a total reinvention of its maker. Is it a successful one?
Here's something I bet you never expected in Autocar: a magic trick. I'm going to say a word and then tell you what you saw in your mind's eye. Ready?The point I'm trying to make isn't that I should have reinvented myself as The Wondrous Wilberforce but that the public perception of the Smart brand is set in stone.Yes, it had gone off-piste before - creating a roadster and modifying a Mitsubishi Colt to create a four-seat supermini-but never to such an extent.
Basically a stretched #1 in a similar vein to how the Volkswagen ID 4 grows on the ID 3, this SUV cemented Smart's new, reinvented look - and, more importantly, challenged how as a brand it would be perceived by the public: no longer a maker of quirky two-seaters. The #1 is not quite a conventional hatchback and not quite a typically SUV-like crossover - a weird straddling of segments that IS becoming increasingly popular.
For £38,950, the 268bhp Premium gives you 273 miles of range from a 66kWh battery, 150kW fast charging, a 12.8in touchscreen, a heat pump , a plush interior and a host of safety features and other helpful technology. It really does feel very Mercedes. Like its Swedish sibling, the #1 relies heavily on its touchscreen, so much so that it is even needed to adjust the door mirrors, and that means traversing three menus. Those of you who have seen Matt Prior's YouTube review of the EX30 will understand my frustrations.In sum, then: this 1s a good-looking, handily sized EV that's well suited to a small, modern-thinking, tech-savvy family, with enough range for a week of city living and school runs, plus a few longer commutes.
So, watch this space, reader. Putting my few initial concerns aside, it seems that the #1 is a car with a lot to offer, and I have high hopes that it can deliver. Everyday usability will be the key. Like, I suppose, the Smart of old.It has taken me a while to figure out why I’m a bit lukewarm on the #1. After all, there is a lot to recommend it: price, range, space, equipment and more. It’s just a bit bland across the board – a bit appliancey.
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