“Saturday Night Live” imagined a future where a partnership with Kanye West finally made Sketchers cool in its Halloween episode.
after his clothing lines were dropped by Adidas, Gap and Balenciaga.
The company patted itself on the back for rejecting Ye’s anti-Semitic rhetoric, while at the same time fantasizing about a missed opportunity to transform into a “hip edgy company” that could sell “Skeezy” sneakers amid their frumpy offerings. “Two years ago, could you imagine the headline, ‘Sketchers too good for Kanye?,'” cracked Bowen Yang, as a Sketchers spokesman.
In the end of the skit, the shunned rapper ended up finding a “morally dubious company to work with” — My Pillow.Another employee said the company’s refusal to partner with the controversial artist gave them a moral high ground in the sneaker game.“I noticed we haven’t heard anything from Crocs. I’m not saying that Crocs is anti-Semetic, I’m just this it’s interesting we haven’t“I noticed we haven’t heard anything from Crocs.
SNL is live again next week with comedian Amy Schumer on hosting duties featuring musical guest Steve Lacy.
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