.SJP has opened a new flagship boutique at 385 Bleecker Street, in the same neighborhood as the well-known stoop made famous by Parker in “Sex and the City.”
Showcased at the store are an assortment of Parker’s shoe styles, all handmade in Italy. The shop also offers the full range of SJP accessories including fragrances, candles and SJP x Samsonite travel bags, among other items.“Bringing our store to New York City’s West Village has long been our company’s dream,” Parker said. “It’s my husband’s [Matthew Broderick’s] birthplace, my family’s home, and where we’ve fostered decades-long relationships with countless store owners, past and present.
In a WWD story last April, Parker spoke about how much she enjoyed the retail experience. “It’s an old-fashioned way of engaging with people. It’s immediate satisfaction, even if you don’t make a sale,” Parker said. Last June, Parker hinted on Instagram that she was returning to her former stomping ground, having closed the West 54th shop. In an Instagram post, she wrote, “Big move in the big city. We are wrapping our shoes, our hearts and our new #sjpcollection flagship around the gorgeous corner of Bleecker and Perry Street in the heart of the West Village in NYC. Round the corner from the stoop of a gal I know well and a neighborhood we are thrilled to now call home.
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