Fast fashion players Shein and Forever 21 are slated to unveil a co-branded clothing line after the two retailers launched a joint venture earlier this year.
Shein and Forever 21 are slated to unveil a co-branded clothing line that will be primarily sold on Shein's website.
The line will span both men's and women's apparel and include new sportswear, activewear and swimwear, the companies said.Under the agreement, Shein acquired about one-third of Sparc Group — a joint venture that includes brand management firm Authentic Brands Group and mall ownerThe partnership has allowed Shein to sell its myriad low-priced apparel at Forever 21's retail stores, which has helped the company to meet a broader customer base and show off its wares in person.
and beat back accusations that it uses forced labor in its supply chain, exploits U.S. tariff law and steals designs from independent artists. It is facingand regulators, who also have concerns about Shein's ties to China, the country where it was founded and where its supply chain is primarily based. The company has highlighted various efforts it has made to remedy those issues.
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