In this exclusive interview, LUXUO has the privilege of conversing with Sammi Lim, a luminary in the luxury real estate industry.
Step into the world of luxury real estate, where visionary leaders carve out their unique paths to success. As the founder and executive director of, Sammi has navigated a remarkable 19-year journey, leaving an indelible mark on the real estate landscape in Singapore. Her insights, experiences, and vision for the future are inspiring and illuminating. Join us as we explore the remarkable story of Sammi Lim and the secrets to her exceptional achievements in luxury real estate.
At Brilliance Capital, we have concluded numerous deals that we are particularly proud of, from office buildings to shopping malls, shophouses, and even carparks. Spotting emerging trends and capitalizing on new market opportunities, in the past three years, Brilliance Capital has concluded four of the five car park transactions in the market.
But in business, it is possible and a must to pivot, to constantly improve and reinvent. If I want to get ahead in business, I need to think ahead. I do not believe in just creating a one-hit wonder and sitting back to relax. We need to think of our next move and what we can do to improve and outdo what we previously did. The world landscape is changing so rapidly, and if we stubbornly stick to plans which are outdated simply because we fear changes, then the business will not be sustainable.
Finally, listen to your audience and think in the perspective of the client / the customer – it is always about them and not yourself. By fulfilling your client’s needs, you can win their loyalty and eventually establish yourself as a, beating your competitors in the process. This is when providing a service with a heart is so important. Be sincere in whatever you do, stay humble, keep learning and be brave.Your commitment to philanthropy and community involvement is admirable.
Thirdly, we foster strong relationships with industry partners, enabling us to access exclusive deals and resources. Overall, our differentiation strategy revolves around providing exceptional client experiences, superior market insights, and a comprehensive suite of services.
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