The comedians Seth Rogen and Evan Goldberg are teaming up with the Canadian cannabis producer Canopy Growth on a new brand of recreational weed.
Watch Canopy Growth trade liveThe comedians Seth Rogan and Evan Goldberg have teamed up on movies such as"Pineapple Express,""Superbad," and"The Interview," but they are now taking their partnership to a whole new level.
The duo announced Wednesday they are joining forces with the Canadian cannabis producer Canopy Growth to launch"Houseplant," a new brand of recreational weed. "Under the terms of the partnership, Houseplant will lean on the production and distribution capabilities of Canopy Growth and its licensed subsidiaries to ensure an ample supply of Houseplant flower, Softgel, and pre-rolled formats are rolled out in Canada over the coming months," a"Through a minority ownership in the new business venture, Canopy Growth will help Houseplant scale quickly and support Houseplant's long-term success.
Canopy Growth shares were down 5.6% near $42.20 a share on Wednesday. They were up 58.8% this year, including Wednesday's slide.
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