Red is the new beige when it comes to staging.
Case in point: Roughly half the agents profiled in asaid staging increased a property’s market value to some degree, while 18 percent reported a jump of 6 to 10 percent.
But staging a home with generic HGTV-esque touches—white, gray, and beige everything—is no longer the norm. People gravitated toward these muted palettes for a calming effect during Covid, says Tim Machenaud, a BoConcept designer and local franchise owner, but now his clients want colorful, bright environments.
Robertson and her cofounder, Newsha Talebi, have seen the same. “A lot of sellers are starting to embrace things that will make their home stand out, like patterned tilework, wallpaper, statement lighting, and incorporating more color,” says Robertson. Blues and greens are big now, according to the designers, who recommend adding color to staged homes through smaller pieces like accent chairs, rugs, blankets, pillows, vases, or art, as opposed to painting the whole space. And touches such as natural textures and curved furniture can also add warmth to a house, says Machenaud: “It’s about bringing some optimism back into these living spaces.”
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