Fresh off shooting a Jacques Audiard film, Selena Gomez shared thoughts on her brand and the Rare Impact Fund.
“To be honest, I thought people would think I would be another celebrity brand, and I was nervous for that reason,” she said. “So that meant I needed to create a brand that was good quality, accessible and easy-to-use — because I’m not a professional makeup artist.”
“Rare” is close to Gomez’ heart — it’s the name of her album and spells out a tattoo that she sports. “The word ‘rare’ to me means so much, because I think people forget we spend a lot of time trying to look like other people, when in reality we’re exactly who we are,” she said. “There’s all these faces, and that’s beautiful. I just hope our brand can embrace the natural side of everyone.”“It gets complicated sometimes, but you have to have a healthy relationship with yourself and take a break off of social sometimes,” she said.“I every day pinch myself,” she said.
“It just makes me so happy to be part of a great team — it’s not just me — and to know we are making a difference,” said Gomez. “It brings me so much joy, because not only are we making fun products that are really beautiful, but we’re doing something. And that makes me rest at night — knowing that I have a purpose. I love that.”
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