Alexandre Pelletier-Normand, CEO of Rovio, who said he grew up playing Sonic the Hedgehog, predicted “an incredibly exciting future” in combining the strengths of the game makers.
The acquisition is part of Sega’s five-year strategy to invest up to €1.7 billion , with a focus on growing its mobile gaming businesses.
“Among the rapidly growing global gaming market, the mobile gaming market has especially high potential, and it has been Sega’s long-term goal to accelerate its expansion in this field,” said Haruki Satomi, the CEO of Sega Sammy Holdings.“A shared fascination with animals doesn’t guarantee future success,” said Russ Mould, investment director at UK online broker AJ Bell.
“Sega might be able to further milk Rovio’s existing intellectual property but very few titles can be regurgitated into successful new games and spin-off activities such as films and merchandise ad infinitum,” he added in a note.
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