Uncovered: we lift the lid on VW Group's plan to launch an all-electric pick-up from the rugged new Scout sub-brand. Watch out e-trucks by Rivian and Ford? 🤔
Why Scout will launch an electric pick-up and SUV
The Scout EV brand, led by former VW North America head Scott Keogh, plans to include an SUV as well as the pick-up truck . The aim is to use the new PPE platform that’ll be used in the coming years across myriad VW Group brands and products to make the initiative more cost-efficient. Audi boss Markus Duesmann has pondered ‘a bulletproof zero-emission premium pick-up tailor-made for the great outdoors.’ Audi partnering up with Scout would make the business case for such a model stack up. Audi’s version could take a visual lead from the RS Q e-Tron Dakar racer and command a price premium over the Scout.
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