Rihanna's lingerie and loungewear brand, Savage x Fenty, is expanding its retail presence with a permanent store in Braintree, Massachusetts. The new location will offer a wide range of styles and sizes, catering to the diverse needs of New England customers.
Savage x Fenty, the lingerie and loungewear brand founded by Rihanna , is opening a permanent store in Braintree, Massachusetts . The 4,022-square-foot shop will offer a wide variety of styles across lingerie, lounge, sleepwear, and sport, ranging in sizes from XS to 4X and XS to XXXXL. Retail prices range from $12.95 to $249.95. The store is located on the lower level outside of Macy's at 250 Granite Street, Suite 1022E.
A grand opening party will be held Friday with giveaways, a DJ, and refreshments. The Boston store will feature 60 percent intimate apparel, 25 percent sport and lounge apparel, and 15 percent men’s underwear. Savage x Fenty is a direct-to-consumer brand that also has partnerships with Nordstrom, Selfridges, and Galeries Lafayette
Savage X Fenty Rihanna Lingerie Loungewear Retail Massachusetts
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